#301 How To Sell Your Knowledge and Make Millions with William Brown
May 2, 2025
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William Brown, an e-learning expert and author of 'How To: $10M', shares his incredible journey from DJ to entrepreneur, having scaled his knowledge-based company to $16 million. He dives into how to identify profitable opportunities and create compelling offers. The discussion includes insights into navigating fear in business and the importance of building a personal brand. Brown emphasizes the role of simplicity and authenticity in content creation, while also exploring the dynamics of e-learning and the balance between passion and profitability.
William Brown leveraged his creative skills from a successful DJ career to build a $16 million e-learning business focused on expertise.
He highlights the importance of diversifying income through strategic real estate investments that provide steady cash flow and financial security.
Brown emphasizes the need for passion to align with market viability, ensuring personal interests can sustainably monetize without financial instability.
He shares that authentic content creation, prioritizing storytelling over aesthetics, has effectively built his brand and engaged a loyal audience.
Deep dives
From DJ to Business Tycoon
William Brown transitioned from a successful DJ career, having performed in over 45 countries, to becoming an online business and e-learning expert with $16 million in sales. He attributes his success to the skills he developed through music, such as creativity and adaptability, which he later applied to the world of entrepreneurship. His journey encompasses the turning points where he realized trading presented a lucrative opportunity to generate income online, encouraging him to pivot into the info business. By leveraging his music background, he found ways to monetize his knowledge, leading to the founding of his e-learning company.
Sustainable Income through Real Estate
Brown emphasizes the significance of diversifying income sources by investing in real estate, a move he made when he started generating steady cash flow from his properties. He describes how he initially acquired a modest two-bedroom house as an investment and has since scaled his portfolio, earning about $1.3K daily in rental income. He highlights that the key to success in real estate lies in patience, strategic investment, and trusting reputable management companies to handle tenant relations. For him, this stable income stream serves as a safety net, enabling him to pursue his entrepreneurial ventures without financial stress.
Navigating Challenges with Passion and Strategy
In discussing the intricacies of entrepreneurship, Brown asserts that having passion for one's work drives motivation and innovation, but stresses that passion must align with market viability. He notes that many people's love for their passions can lead to financial instability if they do not evaluate the viability effectively. Throughout his career, he has balanced personal interests and entrepreneurial objectives, leveraging success in multiple domains to achieve financial freedom. This strategy underscores the importance of passion coupled with a strategic mindset to create sustainable business models.
Building a Resilient and Supportive Team
Brown outlines the essential components of creating a solid team within a business, including the significance of hiring A-players who are driven, passionate, and capable of executing the company's vision. Communication is vital, and he stresses the need for systems where team members feel invested in the company's success. He believes in nurturing a culture of accountability and empowerment, where individuals feel enabled to take ownership of their roles. His recent hire of sales director Usman reflects his commitment to enhancing team dynamics and performance through effective leadership.
The Power of Content Creation
Brown shares insights into how content creation has been a powerful tool for him in building his brand and generating leads. His YouTube channel gained traction after sharing his journey of selling his company, showcasing an authentic approach that resonates with audiences. By focusing on genuine storytelling rather than heavily edited content, he has managed to attract a loyal follower base. His methodology highlights the importance of consistency in content delivery that prioritizes value over superficial aesthetics to foster audience engagement.
Navigating the Future of Copywriting
The podcast discusses the evolving landscape of marketing, particularly the impact of AI on copywriting and related roles. Brown expresses concerns that many traditional copywriters may find themselves squeezed out due to advancements in technology that allow for sophisticated automated writing tools. He believes that outstanding creativity and emotional intelligence will remain crucial skills that differentiate excellent marketers from machines. The conversation reflects a broader discourse on how evolving technology could reshape the workforce and what skills will remain relevant.
Learning as the Key to Success
Brown emphasizes the importance of continuous learning and adaptation for those aspiring to reach significant financial milestones, like earning over $10K a month. He advises individuals to seek knowledge from successful mentors and to take decisive action based on the insights gained. He encapsulates this philosophy with the notion that lack of knowledge or failure to apply what one learns can be significant barriers to success. His belief is clear: with the right mindset and continuous self-improvement, anyone can unlock their potential for financial success.
Vision Beyond Immediate Goals
Brown reflects on the long-term vision required for sustained success in business, contrasting short-term gains with strategic investments in future potential. He shares that his personal goal is not just to generate revenue, but also to build a lasting legacy through his investments and real estate holdings. This perspective pushes him to focus on the bigger picture, rather than getting caught up in the day-to-day challenges. He asserts that understanding where one wants to be in the future can significantly influence daily decision-making and investments.
Today’s guest is one of the sharpest minds in the world of online business and e-learning.
He scaled his knowledge-based company to over $16 million in sales and exited for a life-changing, multi-seven-figure deal — joining the elite ranks alongside names like Alex Hormozi and Sam Ovens.
Author of the powerful guide How To: $10M — Sell Your Knowledge and Make Millions, he breaks down exactly how entrepreneurs can turn expertise into scalable, high-revenue businesses.
Get ready for a deep dive into what it really takes to spot profitable opportunities, create irresistible offers, and scale to the millions — without the fluff.
Please welcome — William Brown.
Apply now for a free consultation call to start your own online business:
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As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.
Follow William on Instagram:
https://www.instagram.com/willia_mbrown
Follow William on YouTube:
https://www.youtube.com/@willia_mbrown
Check out William's live virtual event:
https://infotoexit.com/
Follow Max Tornow on Instagram:
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https://www.instagram.com/max_tornow/
Subscribe to Max's YouTube channel for more business & lifestyle content:
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Timestamps:
00:00 - Introduction
0:01:22 - William's DJ career
0:05:05 - How it all started for William
0:15:08 - How William started working in real estate
0:23:54 - Differences between real estate in different countries
0:28:37 - How fear can impact your business
0:36:36 - Dealing with good ideas
0:40:42 - How to attract good energy
0:45:44 - The team behind William Brown
1:02:48 - How to write a book
1:06:54 - How William started on YouTube
1:13:37 - The next big move
1:19:00 - What makes the biggest names in the industry stand out?
1:28:55 - The "Cleansing" and why it is important
1:34:46 - Why you need to overcommunicate
1:36:08 - Can anyone build a business, and what does it take?
1:43:38 - Should you follow your passion?
1:50:37 - How to get to $10K a month
1:53:13 - How to find William
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