Launch Your Private Podcast 024: Brian Herriot's Secret Podcast: Using Story to Connect and Convert
Feb 21, 2024
Brian Herriot, Founder of Choosy Consultant, specializes in helping mid-career entrepreneurs achieve financial freedom. He discusses how private podcasts can transform coaching by using storytelling to engage listeners and convert them into clients. Brian highlights the effectiveness of audio content as a lead magnet and shares his innovative methods for personal branding. He also explores the potential of private podcasts for personal growth, intentional decision-making, and building deeper connections in both business and personal life.
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Episode notes
Discovering Private Podcasting
- Brian Herriot discovered private podcasts through a fellow podcast guest, Nikki Nash.
- Nash used private podcasts to convert leads and offer more personal interaction.
Utilizing Private Podcasts
- Understand how different business models leverage private podcasts.
- Consider how your business can uniquely utilize them for growth.
High-Ticket Sales and Trust
- High-ticket sales require building trust and personal connections.
- Private podcasts provide "one-on-one at scale" to nurture those relationships.
