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The Game w/ Alex Hormozi
$100M Leads Audiobook Part 11 – Advertising in Real Life and The Roadmap | Ep 596
Aug 19, 2023
31:27
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In this podcast, Alex Hormozi discusses the importance of volume and testing in advertising. He shares his experiences and provides a simple advertising plan for getting more engaged leads. The podcast also emphasizes the power of learning by doing and persistence in achieving advertising success.
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Quick takeaways
- Testing and learning by doing is crucial in advertising, allowing for permission to fail and the opportunity to triple advertising budgets to see significant growth.
- High-volume advertising efforts are necessary for success, as most people underestimate the amount of work required to make advertising effective.
Deep dives
The Power of Testing and Learning by Doing
One of the main takeaways from the podcast episode is the importance of testing and learning by doing. The speaker recounts attending a private event with successful entrepreneurs where he felt out of his league. However, he was inspired by a speaker who emphasized the value of spending a percentage of revenue on testing new campaigns, channels, and ideas. This lesson gave the speaker permission to fail and encouraged him to triple his advertising budget. As a result, his business saw significant growth, reaching over 16 million in monthly revenue.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode