The ADHD Lizard Brain: Preyed Upon by All

Attention deficit hyperactivity disorder (ADHD) isn’t a deficit of attention but rather a self-regulation issue. It challenges those with ADHD because they must effortfully engage the executive functioning brain to override the automatic brain, the primitive brain, the “lizard brain” as marketers call it. In this episode of Attention Talk Radio, attention and ADHD coach Jeff Copper interviews Alan Brown, advertising executive with ADHD and the founder of ADD Crusher (http://addcrusher.com) and CrusherTV (http://crushertv.com). They discuss ADHD and how your lizard brain falls prey, hunted by politicians, the media, and corporate America and how each exploits your self-regulation challenges for their own self-interests, including how they hijack your amygdala and control your decisions in a programmed way, selling you what doesn’t work and then selling it to you again and again and again. Most importantly, they share brain hacks and attention exercises to reclaim control and tame your lizard brain. If you often get buyer’s remorse, make decisions impulsively, or wonder how you get into such messes, this is the show that could change your future. Attention Talk Radio is the leading site for self-help Internet radio shows focusing on ADHD and ADD, including managing symptoms of attention deficit disorder, adults with ADD, or adults who have children with ADHD. Attention Talk Radio, with host attention coach Jeff Copper, helps adults and children (particularly those diagnosed with or impacted by ADD in life or business who are stuck, overwhelmed, or frustrated. It helps them get unstuck and moving forward by opening their minds to pay attention to what works. Attention Talk Radio host Jeff Copper is an ADHD coach. To learn more about Jeff go to www.digcoaching.com.