The Obvious Choice 170 | (HOT SEAT) Advanced Content Strategy
Jan 19, 2024
Learn how to create engaging content and grow your network using talent scouting and the Leap Frog Effect. Discover the power of storytelling in content creation and the importance of offering simple and additive products in online fitness marketing. Find out how to find a skilled media manager and prioritize marketing acumen, and gain insights into qualities to look for in potential hires.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Content Strategy, Talent Scouting, and the Leapfrog Effect
02:02 • 3min
Homeostatic Set Points and the Leapfrog Effect
04:53 • 10min
The Power of Storytelling in Content Creation
14:50 • 22min
Simple and Additive Products in Online Fitness Marketing
37:15 • 28min
Finding a Media Manager and Prioritizing Marketing Acumen
01:05:08 • 3min
Qualities in Potential Hires and Importance of Trial Projects
01:08:05 • 4min