Dan Lok is known as “the king of closing,” but his story didn’t always start out that way. As an immigrant from Hong Kong, Dan struggled to learn English and earn money for his family. He began side hustles at a young age leading him to enter debt up to $150,000. After studying with the greats and taking action, Dan became a self-made millionaire at 27, and an 8-figure entrepreneur soon after, leading to worldwide speaking engagements and becoming an author of his most recent book, Unlock It.

Let’s dive right into the episode as we learn more about how Dan was able to overcome every obstacle in his way and build his net worth.

Things you will learn in this episode:

[00:01 - 07:17] Opening Segment

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I introduce today’s guest Dan Lok
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Dan gives some background on his story
Born in Hong Kong
Troublemaker as a kid
Immigrated to Vancouver
Going into business out of necessity
Dan talks about the conditions living in Vancouver
The change in living and culture
Starting with no network

[07:18 - 14:04] Moments of Overcoming the Obstacles

Dan talks about his English learning process
Only making English speaking friends
Listening to and watching media
Full immersion
Facing stage fright
Dan shares the experience of his dad going bankrupt
Looking hopelessness in the face
Getting urgent about learning how to make money
Getting into side hustles
Getting into everything possible while doing school

[14:05 - 23:20] The Power of Leveraging Social Proof

From side hustle to full-time business
Failing 13 businesses
Learning copy from a mentor
Learning the gift of persuasion
“The million-dollar year”
Dan talks about the story of making the cassette tape
Borrowing experience from other skilled people
Approaching high worth people and building off that
The cassette tape
Building off of social proof
Dan’s approach
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[23:21 - 37:47] Building Your Net Worth

Dan tells a story about a unique phone call
Experiencing harsh rejection
“This will never happen again”
Moving to sales and closing
Learning on the job
Learning business through prospects
Getting into affiliate marketing and online marketing
From mentoring to seminars
Answering the demand for more content
Burning out from the constant teaching
Exploding because social media
Dan’s various companies
Dan’s tips for being a better salesperson
High-ticket closing
Make the prospect the salesperson
“What would you like to do next?”
The Doctor Frame - example
Resources
It’s not about closing

[37:48 - 41:23] Closing Segment

Who you know, or What you know?
Half the formula is who you know, the other is who knows you
ThE RaNdOm RoUnd
How to engage with Dan
Links below
Final words

Tweetable Quotes:

“I learned at an early age - You don’t ask, you don’t get…” - Dan Lok

“I was speaking and teaching business owners but unlike most, a majority of my revenue comes from DOING what I teach.” - Dan Lok

“We don’t sell, we turn the prospect into a salesperson. We let the prospect do most of the speaking… When you say something it means something; when the prospect says something it means everything.” - Dan Lok

Resources Mentioned:

Connect with Dan on Instagram and YouTube. Be sure to visit https://danlok.com/ to learn more.

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