Mike DeVries: How Enterprise SaaS Marketing and GTM Has Evolved

Mike is a veteran of the Enterprise SaaS world:

- entered the software business in 1990

- was part of the internet boom as CMO of Versata, taking it public in 2000

- ran Wakesoft, Clarus Systems, and Instill Corporation as CEO

- "semi-retired" to join the boards of various software companies

- currently serving as President for LiftLab

I will dive into how Enterprise SaaS marketing has evolved, what it takes to win in today's world, how companies need to rethink their go-to-market, how to do hand-shake-trust-based business in a virtual-first world, and many more things.

Mike: https://www.linkedin.com/in/mkdevries/

LiftLab: https://www.liftlab.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding