Specifically, Craig covers:

1:47 - The backstory behind the journey into sales

7:25 - When is the right time to bring in a sales leader?

11:10 - What the first 90 days look like as a new sales leader

14:13 - How smaller companies should think about sales quotas

19:06 - Key hires a sales leader should make

24:20 - What percentage of quota a BDR is responsible for generating

27:35 - Key traits for a BDR

29:55 - What quotas and comp look like for an account executive

33:32 - Favorite two questions to ask when interviewing sales reps

37:56 - Leading indicators to watch out for to make sure reps hit their numbers

42:16 - Favorite way to help account executives during sales cycles

48:13 - Different selling styles and when to use them

56:37 - How to enable a sales team

1:00-59 - How to leverage account-based marketing

1:08:33 - Advice for founders that doesn't get enough recognition

Learn more at https://tractionconf.io

Connect with Craig Nile: https://www.linkedin.com/in/craignile/

Learn more about Codat at https://www.codat.io/

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