Kiss My Aesthetic Podcast 230. Client Case Study: The Galavant Society
Sep 2, 2025
46:44
Ever dreamed of running away to India, Egypt, or Greece without waiting on anyone else's schedule? Meet Alle Pierce of The Gallivant Society, as she and Michelle dish on building a luxury travel brand from the ground up. From accidentally launching a business with a Canva logo to curating transformative, friendship-fueled adventures for women across the globe, you’ll get the inside scoop on what really goes into planning curated group trips. Sprinkle in tales of TV news burnout and launching a website that finally matches the five-star experience, this episode is proof that luxury doesn’t have to be boring, and travel is always better with the right crew.
Alle Pierce is the Founder, Travel Designer, and Chief Galavant Officer at The Galavant Society: a company offering curated, small-group travel experiences for independent and curious women. Before launching TGS, Alle spent over a decade as a TV journalist and Emmy Award–winning host, telling stories on-air around the country. When she's not galavanting, she produces travel content for the Olympics and tourism boards, emcees events for the American Society of Travel Advisors, and proudly serves as the Godmother of a luxury river cruise ship. At its heart, The Galavant Society is more than just travel. It’s a global community of women living boldly, on their own terms. ------------------------ In today's episode, we cover the following:
- Alle's career backstory
- Transition to the travel industry
- Organizing her first group trip
- Brand naming and evolution
- MKW collab: from merch to branding
- Brand strategy and visual identity development
- Signature items: the Galavant Scarf
- Scaling and structuring the business
- Website and sales experience upgrade
- The brand reveal "wedding" launch party
- Lasting impact and brand belonging
- Gifting and client loyalty
- Looking forward: plans for future trips and collaborations
- Episode 229: Why Your Rebrand Deserves a Launch Party
- Episode 159: Travel Photography Secrets with Girl Gone Abroad
- Partner with MKW Creative Co. on your rebrand!
----------------------- Guest info: To learn more about The Galavant Society and their luxurious tours, follow them on Instagram @TheGalavantSociety and visit their website, TheGalavantSociety.com. ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard