Rory Sutherland | The Future of Marketing

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Marketing is broken - and Rory Sutherland is here to fix it.

In this unfiltered episode of Jimmy’s Jobs of the Future, legendary ad man Rory Sutherland (Vice Chairman of Ogilvy, TED sensation) returns to dismantle everything you think you know about logic, branding, and business.

Rory dives deep into why rational thinking leads to bad marketing, how companies are ignoring the most powerful tools in psychology, and why irrationality is the ultimate competitive advantage.

Expect riffs on iPhones vs Androids, what government and business get wrong about people, and how comedy, curiosity, and weirdness are the superpowers of great thinkers.

Plus: Rory’s thoughts on neurodiversity, conspiracy theories, alcohol-free beer, tribalism, and why your business probably needs a podcast.

This isn’t just marketing - it’s how the world works.

👀 If you like Rory on Diary of a CEO or his TED talks, this might be his most honest interview yet.

00:00 Intro

02:20 Android vs iPhone

04:23 Why Aren’t There Old Women on TV?

08:26 The Truth About Gen-Z

12:28 How to Use ADHD to Win

19:00 Jimmy Carr & Gun Laws

24:00 Most Underrated Marketing Campaigns

39:30 The Rise of Alcohol-Free Beers

32:35 Entrepreneurs vs Politicians

35:28 Why is Rory on Every Podcast?

37:09 Brexit & Rory’s African Roots

40:56 Andrew Schultz

46:00 Why Capitalism is the Best

53:15 Rory vs The Financial Times

56:10 20p Lorry Insurance

01:02:18 Why Disney Should Run UK Trains

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Credits:

Host / Exec Producer: Jimmy McLoughlin OBE

Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/

Junior Producer: Thuy

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