Rebecca Versteegh, Head of Music Partnerships at the “Gen-Z Marketing Agency” Creed Media is our special guest this week. Creed has only been around for three years but has become well known for its success at TikTok marketing and works with all three major labels.
While TikTok success is highly sought after by many marketers, it’s the next step that holds interest for a lot of them: translating that attention across to streaming platforms in the forms of plays, follows and fandom elsewhere in the music industry ecosystem.
So how do you do it? Joe Sparrow talks to Rebecca to find out...
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