Working Hard with Grace Beverley Ep. 114 Stop Trying To Rush Your Life: Why It’s Not Better To Achieve Everything Younger With Saie Founder Laney Crowell
8 snips
Nov 18, 2024 Laney Crowell, founder of the clean beauty brand Saie, shares her inspiring journey from film sets to disrupting the beauty industry. She discusses the pivotal role community feedback played in her brand's launch and the hurdles of fundraising. Balancing entrepreneurship with motherhood takes center stage, as she highlights the societal pressures women face. Laney emphasizes the importance of vulnerability, creativity, and mentorship in navigating the challenges of being a founder, while also reaffirming the need for personal fulfillment and work-life balance.
AI Snips
Chapters
Books
Transcript
Episode notes
Community Sparked The Brand
- Laney tested demand by asking her blog followers, "Why is there no clean makeup?" on Instagram Stories and got floods of responses.
- That community conversation directly shaped Saie’s founding and product choices.
Use Your Network To Build Quickly
- Talk to industry experts and take many coffees to learn operational steps and hire the right people.
- Use your existing network to recruit experienced partners and vendors when you lack specific startup know-how.
Raise Enough To Reach Lift-Off
- Raise enough pre-seed capital to reach a clear launch milestone rather than underfunding the start.
- Treat early funding as rocket fuel to push the brand into the market effectively.
