Which part of the buyer’s journey is arguably most important and often the least integrated into your team? Content.
I had a stellar conversation about marketing ownership over the entire customer journey with Steven Shapiro, VP of Marketing at CleverTap.
What we talked about:
- The 4 Ds of taking a hiring chance
- Integrating content is just one example of how marketing has ownership over the whole customer journey
- Exercise makes 80 hour work weeks doable
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
The Marketer's Journey