Melissa Kwan, Co-Founder and CEO at eWebinar, is one of my closest friends whose brutal honesty is something I rely on almost daily. She's bootstrapped three companies and had one exit, all while traveling the world as a nomad.

Melissa's story reflects her belief that work should never come at the cost of one's life, as this idea helps you live life to the fullest.

Today, Melissa dives into some juicy, unconventional insights about how she started her company and what success really looks like in the tech world.

Specifically, Melissa covers:

- Prioritizing your happiness over only revenue when approaching business.

- The balance between creating a safe space and seeking adversity to grow.

- The playbook for hiring contractors and working without employees.

- How to decide on the right equity split with a cofounder.

- Optimizing your business for fun and advocating that for your team.

- Why finding product-market fit takes time.

- Low cost marketing and growth tactics.

- Why founders need to build a personal brand in 2023 and how to do it right.

Resources:

- Master Community Led Growth to skyrocket your business https://FromGrassrootsToGreatness.com 

- Run hundreds of engaging webinars without you having to be there. https://ewebinar.com

- Follow Lloyed Lobo https://www.linkedin.com/in/lloyedlobo

- Follow Melissa Kwan https://www.linkedin.com/in/melissakwan 

- Traction Community https://tractionconf.io

This episode is brought to you by:

Leverage Community-Led Growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull, and many more to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com 

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

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