The Transaction
Inverting your Go-To-Market Strategy Thinking with Jordan Crawford - Ep 55
May 17, 2025
Jordan Crawford, the Founder of Blueprint GTM and a pioneer in B2B sales innovation, joins Craig Rosenberg and Matt Amundson for an enlightening discussion. They tackle the rapid evolution of go-to-market strategies, emphasizing the need to adapt amidst technological advancements. Jordan shares tactics for effective lead segmentation based on customer pain points and highlights the importance of understanding your audience before deploying AI tools. With fresh insights, they critique traditional sales methods and explore how to refine messaging through intentional problem-solving.
51:46
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Quick takeaways
- The paradox of advanced AI technologies highlights the challenge of aligning modern tools with outdated operational frameworks in business strategies.
- Implementing the 'Permissionless Value Prop' framework allows businesses to prioritize defined audience segments and craft targeted messages that directly address customer pain points.
Deep dives
The Challenge of Modern Technology
The integration of advanced technologies, such as AI, into the business landscape reveals a paradoxical problem: while tools have become more sophisticated, the frameworks guiding their usage often remain outdated. The metaphor of attempting to implement modern technology on a 'legless robot' emphasizes the struggle to adapt rapidly changing tech without the necessary foundational changes in operations. This highlights the difficulty of converting data and insights into actionable strategies while still relying on antiquated methods of market engagement. As a result, businesses face inefficiency in aligning modern solutions with traditional structures, leading to suboptimal outcomes.
