David Williams has been in eCommerce and retail since the 1990s plotting the growth of DTC brands before the phrase ‘DTC’ was even dreamt up.

He’s worked for brands including Charles Tyrwhitt, Bowers & Wilkins, Deckers, Aspinal of London; and he’s joining us today to talk about what on earth is going on in eCommerce.

AND what you should focus on if you want to make this year as successful as possible for your brand.

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DTC expert David Williams on how to plan for eCommerce success