Creative Confidence Podcast

Making Time for Creative Work: Jake Knapp

Mar 15, 2019
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INSIGHT

Importance Alone Doesn't Create Time

  • Knowing which work is most important doesn't make it easier to actually do that work because defaults and interruptions eat time.
  • Designing routines and constraints helps create the mental space to do high-impact creative work.
ANECDOTE

Design Sprint In Five Days

  • Jake developed the Design Sprint: a five-day, structured process from mapping to user testing to force better creative decisions.
  • Teams cancel meetings, put away laptops, and prototype fast to get customer feedback by Friday.
INSIGHT

Infinity Pools Drain Attention

  • Many phone apps and email are 'infinity pools' with endless new content that constantly pull attention.
  • Those infinite feeds combined with our weak self-control make pockets of uninterrupted creative time rare and fragile.
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