Dear Melissa - Answering Questions About Experimentation

In this Dear Melissa segment, Melissa dives into the world of experimentation, answering subscribers’ questions about metrics and signals for internal applications, measuring the success of company transformations, and the best way to track experiments. Q: Do you have any recommendations for metrics signals for internal applications, particularly where we are trying to change behaviors over the long term? How can an organization measure the success of a product-led company transformation? [2:05] Q: How do you track experiments and the results in a central way? [8:44] Q: How do I set a timeframe for measuring success and performance of a product before I pivot or iterate? How do I know when to kill a product, if after a couple more tries the initial idea didn't work? [11:36] Resources Melissa Perri on LinkedIn | Twitter MelissaPerri.com