The Testpiece Podcast #65: Mike Heinstein — $200M in Advice, What’s Next in Climbing Gyms, Lessons from Europe, The Best Model for Climbers, Chains vs Communities, The Value of Routesetting, Opening Your Own Gym, Learning from Snowboarding Culture and Climbing for Life
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Sep 25, 2023 
Mike Heinstein, a seasoned entrepreneur and founder of Mosaic Boulders, dives deep into the climbing industry. He shares insights from his European trip, emphasizing Berlin’s innovative gym model that fosters community over chains. Heinstein discusses the importance of expert routesetting and creating joyful climbing environments. He also offers practical advice for aspiring gym owners, balancing passion with strategy. With a focus on nurturing climbing culture, he reflects on the sport’s community and familial aspects, encouraging a positive experience for all.
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Berlin's Multi-Gym Climbing Pass
- Berlin features an innovative climbing gym pass granting access to multiple gyms for $80 per month.
- This system encourages climbers to explore diverse gyms, enhancing creativity and community.
Diverse Access Benefits All Climbers
- The Berlin model supports both casual and crusher climbers by offering affordable, diverse access.
- Frequent setting updates draw strong climbers while low-cost access invites casual climbers to engage.
Neighborhood vs Destination Gyms
- Neighborhood gyms foster strong local communities with average climber ages around 20 and frequent social connections.
- Destination gyms face competition from newer, larger gyms, threatening their market share.