Most gym owners don’t start their businesses to get rich, but that doesn’t mean they should struggle to make a living.
In fact, the better a gym pays its owner, the more likely it is to stay in business and change more lives.
In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 gym owners for net owner benefit (NOB)—take-home pay. More importantly, he breaks down exactly what the top earners are doing to bring home between $19k and $30k per month.
These gym owners have a few key things in common: They repeat simple, effective habits instead of constantly chasing new tactics; they raise rates annually to account for inflation; and they focus on retention and delivering exceptional value to clients.
Chris also explains why NOB is the best measure of a gym’s health and covers some of the biggest mistakes gym owners make—like adding more members without increasing NOB—and how to avoid them.
If you’re tired of just getting by, tune in to hear proven strategies for increasing your income.
Links
Gym Owners United
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01:51 - Our Top 10 earners
04:23 - What they have in common
07:54 - Retention and service delivery
12:37 - Reputation and social media
16:36 - Smart financial planning
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