Jerry Jones and Roger Penske Talks IndyCar Race Plans
Oct 8, 2024
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Jerry Jones, the savvy owner of the Dallas Cowboys, and Roger Penske, a legendary motorsports mogul, unveil their exciting plans to host an IndyCar race in Arlington, Texas, set for March 2026. They discuss the potential for huge growth in the NFL with private equity's entry and envision the race as a catalyst for local culture and commerce. The conversation highlights innovations in racing, from hybrid technology to fan experiences, underscoring the dynamic relationship between sports, investment, and community engagement.
Jerry Jones and Roger Penske are collaborating to introduce IndyCar racing in Arlington, Texas, aiming to boost local sports tourism.
The influx of private equity in the NFL and IndyCar is driving growth and innovation, enhancing event experiences and fan engagement.
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Collaboration Between Jerry Jones and Roger Penske
Jerry Jones and Roger Penske discuss their long-standing partnership which led to the development of a groundbreaking racing event in Arlington, Texas. Their collaboration started with shared goals of enhancing local sports tourism, exemplified by Jones’ earlier efforts in securing the Super Bowl for Detroit, leading to significant economic growth. Penske highlights that their joint venture will attract a large audience and showcase not just the sport but also the cultural significance of the surrounding area. Their vision aims to leverage the success of their respective brands, enriching the fan experience through a unique racing atmosphere.
Investments in Sports and Future Opportunities
Both Jones and Penske acknowledge the influx of new investment capital in sports, particularly in the NFL and IndyCar, which facilitates further growth and innovation. They discuss how this financial backing allows both leagues to enhance their brand, improve event experiences, and attract more fans. Penske notes the importance of developing new racing technology, such as hybrid engines, which is pivotal for the future of motorsport. The conversation emphasizes the ongoing need for engagement with fans and communities, showcasing how sports can energize local economies and inspire cultural connections.
Dallas Cowboys owner Jerry Jones says he sees `huge growth left’ as private equity enters the NFL. Jones is planning to bring IndyCar racing to the streets outside the team’s stadium in Arlington, Texas. He is teaming with fellow billionaire Roger Penske and Major League Baseball’s Texas Rangers to hold an inaugural race in March 2026. The billionaires sat down with Bloomberg Originals chief correspondent Jason Kelly and Bloomberg Texas bureau chief Julie Fine.