Jerry Jones and Roger Penske Talks IndyCar Race Plans
Bloomberg Talks
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Racing Ahead: Business and Investment in Sports
This chapter explores the vibrant landscape of racing and its synergy with sports like the NFL, highlighting upcoming events such as the Formula One race in Austin. It delves into the importance of storytelling, star cultivation, and financial strategies for racing franchises, focusing on investors' interests and marketing tactics. The conversation emphasizes creating unforgettable experiences for fans while navigating the complexities of sports ownership and community engagement.
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