HUNGRY. The 9 Principles of Successful Grocery: How to Drive an Incredible Rate of Sale, Unlock More Distribution, Drive Penetration and Make Your Buyer Happy
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Maybe THE most important podcast I’ve EVER recorded.
Getting ON shelf is EASY.
Getting OFF shelf is HARD
The work really starts getting your brand in peoples hands, homes and habits.
🍯 Struggling to win a listing?
🍯 Shoddy Rate of Sale on the verge of being delisted?
🍯 How to ACTUALLY manager availability without pissing off your buyer?
🍯 How to negotiate Joint Business Plan’s with buyers?
THIS IS FOR YOU.
Dee-lighted to Welcome back the wise and pithy, Chris Dee to the podcast.
Chris was the former CEO of Booths and Director of Food and Home at Harrods.
NED at worlds best pb ManiLife, Get More Vits, Lucy's Dressing,
🍯 THE 9 PRINCIPLES OF THE GROCERY (get these tattooed on you!)
1. The Ingredients for Incrementality: new shopper + value vs. volume
2. Ego is The Enemy: Why too much distribution is dangerous + get permission to fail
3. Make Your Buyer Famous: what are their KPI’s
4. Escape The Brand Bubble: LinkedIn vs. Reality
5. The Art and Science of Pricing and Promotions: reframe price laddering and off shelf
6. Don’t Score an Own Goal: availability dangers and communicating at all levels
7. Negotiation is Not a Game: align your behaviours with talk
8. Sequentially Build Your Brand: build distribution DENSITY
9. Break Category Rules Steal Clothes from other categories
Full episode goes live Monday 8am.
Some say, good things come to those who slap the subscribe button
If you have 0.2 seconds, I’d be so grateful
G’wan ya’s kna’s ya’s wan’s ta’s
Mackenzie Jones - the FMCG recruitment specialists.
There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.
Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.
GS1 UK
You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.
www.gs1uk.org/hungry
BOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.
- Save time, planning out your sales routes.
- Quickly sort out transfers orders
- Track store availability to ensure you’re not losing sales/leaving money on the table.
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)