Today, we’re kicking off part one of a two-part series with Bill Shufelt, the co-founder and CEO of Athletic Brewing Company. Bill’s story is nothing short of inspiring—a personal decision to live a healthier life led to creating a company that’s completely redefining non-alcoholic beer. In this episode, we’ll dive into Bill’s journey, how it sparked the idea for Athletic Brewing (https://athleticbrewing.com), and what it took to turn a garage brewing operation into the #1 non-alcoholic beer brand in the U.S. This is where it all began—let’s get into it.

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