Grow A Small Business Podcast QFF Believes that it is better to be different than better, cheaper, or faster. Now teaching small-medium business owners how to be unique from others to overcome the Brown Box Syndrome. (Steve Brossman)
For this week's episode, Michael interviews Steve Brossman, based in Sydney, Australia. He's a Multi Best Selling Author, International Speaker, and an Innovative Sales Enablement Strategist. He is a firm believer in the notion that it is better to be different than better, cheaper, or faster.
Steve assists small-medium business owners through his coaching, books, and talks. He is providing strategies for business owners to get picked from the metaphorical shelf, putting a different spin on things, and seeing themselves not from an internal perspective but a customer's perspective, all in all, overcoming the Brown Box Syndrome.
"If you just call yourself a coach, a consultant, or an accountant, something is telling your prospective clients that you don't value yourself enough to work on you to be perceived as being different. And that's a big lesson to get started with.", he said.
This Cast Covers:
- Brown Box Syndrome.
- The betterment of being different.
- Ways to be different.
- Putting a different spin on things.
- Looking from the customer's perspective.
- 3 P's: Purpose, Process, and Payoff.
- Getting customers up to the box value.
- Being efficient in dumping information.
- The D, Q, and C formulas.
Links:
Additional Resources:
Quotes:
"All they need to do is to be different enough to start the conversation to be the next step." — Steve Brossman.
"If you just call yourself a coach, a consultant, or an accountant, something is telling your prospective clients that you don't value yourself enough to work on you to be perceived as being different." — Steve Brossman.
"An expert knows something. And authority is known for something." — Steve Brossman.
"You don't have to be the best in the world. You just have to be the best in their world." — Steve Brossman.
"You give some information and then turn it into a narrative." — Steve Brossman.
Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0