The Human Upgrade: Biohacking for Longevity & Performance

Who Should Take Herbal Ecstasy Supplements? (The Billion-Dollar Backstory) : 1306

16 snips
Jul 25, 2025
Shaahin Cheyene, a renegade entrepreneur, built a billion-dollar supplement empire with Herbal Ecstasy while still a teenager. He shares the wild story of how he transformed natural compounds into high-performance nootropics. The conversation dives into the implications of ephedra's ban, his clashes with the FDA, and the politics of wellness innovations. Cheyene's journey from a tumultuous youth in Iran to a successful Amazon marketer highlights the challenges of the herbal supplement industry and the power of brain optimization.
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ANECDOTE

Teen Builds Billion-Dollar Herbal Ecstasy

  • Shaahin created Herbal Ecstasy using natural herbs to mimic ecstasy effects in his teens.
  • He sold it successfully at clubs despite being under 21, building a billion-dollar revenue product.
INSIGHT

Herbal Ecstasy vs Regulation Clash

  • Herbal Ecstasy illustrated the complex battle between supplements and drug regulations.
  • Government agencies targeted Shaahin because they feared the unregulated natural product disrupting their control.
ADVICE

Avoid Fighting Government Power

  • Don't fight the government directly; they hold overwhelming power and a monopoly on violence.
  • Be a cooperative entrepreneur understanding regulatory realities to survive and thrive.
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