Silent Sales Machine Radio

#991: Should you try to WIN the buy box or sell ABOVE the buy box on Amazon?

Apr 3, 2025
Guest
Grant Douglas
Grant Douglas, a seasoned coach with ProvenAmazonCourse.com, shares insights on selling strategies on Amazon. He discusses the misconception that winning the buy box is essential for sales success. Instead, Douglas highlights how selling above the buy box can open doors to countless profitable ASINs. The conversation also covers effective replens and wholesale strategies, emphasizing the importance of community support and mentorship in building a vibrant Amazon business.
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INSIGHT

What The Buy Box Actually Is

  • The buy box is the single default seller/price a shopper sees for an ASIN at that moment.
  • Customers often accept that default, making it critical as a reference point for selling strategy.
INSIGHT

Price And Shipping Drive Buy Box Wins

  • Buy box eligibility mainly depends on price and shipping speed, not just reviews or stock levels.
  • Winning the buy box across regions varies because Amazon uses regional/zip-level decisions.
INSIGHT

Think Of The Buy Box As A Map

  • The buy box is a geographic map across distribution centers, not one single price nationwide.
  • Many ASINs have different buy box winners by region, so a single Keepa number can mislead.
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