Leaders Broadcast Disruptors Audio Bulletin: Rights Deals, NFTs, and more with the ICC's Finn Bradshaw

The Leaders Broadcast Disruptors Audio Bulletin is our regular podcast to discuss, debate, and explore the latest developments in sports content production, distribution and monetisation.

This time, Leaders Editor-at-Large, James Emmett, and Head of Content, David Cushnan reflect on this week’s monumental Indian Premier League rights deal, Major League Soccer’s new partnership with Apple+ and consider what LIV Golf got wrong (and right) about their first broadcast.

Helping James and David unpack these stories is Finn Bradshaw, Head of Digital at the International Cricket Council. Bradshaw previously headed up digital departments at Tennis Australia and Cricket Australia and, stopping by as part of a much-delayed trip to London, adds insight into the buoyancy of the Indian media market, discusses the likely internal recalibration at MLS, and draws comparisons between LIV Golf and cricket’s T20 format. He also discusses his role at the ICC, its partnership with FanCraze, and NFTs as a unique and appealing fan engagement proposition.

Listen to the podcast below, and subscribe today on iTunes, Stitcher, Spotify or your chosen podcast platform.