In this episode of 'That's What I Call Marketing,' Conor Byrne kicks off the new series 'The Singles,' focused on hot marketing topics with expert insights. Sponsored by Tracksuit, the always-on brand tracking dashboard, this episode explores various marketing trends and data-driven insights. Conor is joined by Dan Fleming and Jasper Skinner from Tracksuit to discuss the growth and impact of brands like Guinness, Nike, Poppi, and the rise of Reddit and Threads in the UK. For more on Tracksuit and to book your demo visit gotracksuit.com
00:00 Introduction to the Podcast and Series
00:48 Introducing Tracksuit and Its Benefits
01:44 Meet the Experts: Dan Fleming and Jasper Skinner
02:40 The Growth Journey of Tracksuit
05:02 Hot Topics in Marketing: St. Patrick's Day and Guinness
10:28 Nike's Return to Greatness
16:04 Poppi's Acquisition by Pepsi
22:03 Reddit and Threads on the Rise
26:22 Future Episodes
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That's What I Call Marketing