Most attempts to start a community these days feel a lot like the approach the Underpants Gnomes from South Park took in making money. Step 1: Launch a Discord, Step 2: ???, Step 3: Community! But it’s not like that at all. And Drew Dillon, founder of Burb and community expert, is here to set the record straight.

Top Takeaways:

You need to think of the community as a business. Create a reason for people to care and engage. And close the look by making sure the community isn’t just about you - it’s about people connecting.
Start with a hypothesis. Ask what you think your audience has in common and why they might want to come together. Then test and iterate. Start with a Zoom call first and see if people want to connect after.
Do things that don’t scale at first. With 10-20 members, you can really get to know them and understand their needs (and those of the community). Around 50, you’ll likely need to start automating.

Show Notes:

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The Best Way to Build Community is Easier Than You Think with Drew Dillon