LEADING BRANDS® — Wavebreak Podcast Cracking Organic Growth with Waterboy co-founders Connor Saeli and Mike Xhaxho
In this episode, we're joined by Mike Xhaxho and Connor Saeli, the co-founders of Waterboy, a healthier and more effective way to hydrate and recover. Waterboy has scaled to a remarkable $10M+ in sales within a span of two years without any external funding.
You'll learn:
- Waterboy's Growth Strategy: How they market the brand as a "creator" and scale their best content with paid advertising.
- Product Development: Going from idea to best-in-class product and why they approach product development like a software company.
- Marketing and Creative Testing: Learn the results of Waterboy's OOH, creative testing, and what's working for the brand now.
Mike Xhaxho and Connor Saeli are the co-founders of Waterboy.
Links Mentioned
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