The GaryVee Audio Experience How to Be Reliable | Monday Marketing Takes: Uber
Nov 9, 2020
Thomas Ranese, the VP of Global Marketing at Uber, dives into the intricacies of modern marketing. He shares how diverse career experiences shape effective strategies and offers insights on problem-solving in high-pressure environments. The discussion covers Uber's transformative leadership and how the company adapted during crises, reinforcing their commitment to community safety. Ranese emphasizes the need for personal connections in a tech-driven world and explores emerging consumer trends that prioritize human relationships.
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Unconventional Career Path
- Thomas Ranese's career path includes acting, government roles, and the private sector.
- He worked at all levels of government, including a stint in the Clinton administration and as New York's first CMO.
Problem-Solving at McKinsey
- Working at McKinsey taught Ranese that any problem can be solved by breaking it down.
- He learned the importance of rigorous problem-solving, even if it can be challenging.
Process vs. People
- Gary Vaynerchuk admires McKinsey's process but notes that human factors can impact success.
- He compares it to basketball, where having the right process doesn't guarantee success like LeBron James.