The Business of Authority
How To Launch Something Different
Jan 15, 2024
Exploring challenges of launching new products while maintaining existing business stability. Importance of receiving early feedback from clients and conducting listening tours. Embracing imperfection and experimental mindset. Power of collaborative marketing and storytelling in business innovation.
43:59
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Quick takeaways
- Maintain brand coherence when launching something new to align with your existing business.
- Gather insights by understanding target audience needs and pain points before finalizing a new offering.
Deep dives
Exploring New Business Ideas
When considering a new business idea that doesn't align with your current product offerings and target audience, it's important to carefully assess its fit. The podcast discusses the challenge of introducing something different and maintaining brand coherence. It emphasizes the need to navigate fear-based decisions that could potentially limit business growth. By seeking feedback and clarifying the target audience, one can explore new opportunities without compromising existing business positioning.
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