Introduction

How can you launch something new without messing with your existing positioning?

• How to identify your target market and create just enough of a description of the new offering to test it with them.
• Different ways to construct a “listening tour” for feedback and constructive criticism depending on your idea and your goal.
• Why you want to prepare a throughline—the compelling story that connects what you’ve been doing to your new thing.
• The value in embracing imperfection and adopting an experimental mindset.