Scaling Marketing Teams: How to Hire Athletes, Not Quarterbacks with Joe Martin (VP of Marketing and Strategy at CloudApp)

In episode 44, Joe tells us why hiring athletes, not quarterbacks, will help scale your marketing teams.

Joe Martin is the VP of Marketing and Strategy at CloudApp - an instant video and image sharing platform.

In this episode, Joe talks about the importance of one-on-one meetings... and explains how quarterly development conversations can be a better approach than yearly performance reviews.

We also talk about Joe’s tips to write resumes that stand out… and the idea of “asynchronous weeks” – something that Joe and his team at CloudApp tried recently.

Tune in to hear Joe’s insight on what it means to be a good manager and why transparency from above is important.