Marketers Are Full of Shit

[00:27] Today’s Topic: Marketers Are Full of Shit

[00:34] Marketers always talk a big game, but their results speak for themselves.

[01:08] When hiring marketers, make sure whatever they claim to have done is backed up by proof.

[01:45] Eric’s friend had to fire his marketing guy, because the marketer used up too many resources.

[02:16] You must absolutely require proof of success and pay them for a trial period (run a series of paid tests).

[02:48] Always test out a working relationship before you pull the trigger.

[03:20] Neil doesn’t care what your title is, he is only focused on efficacy and results.

[03:43] Eric and Neil can easily provide proof of their results.

[04:05] “What is the most impressive win of your marketing career thus far?” is Eric’s favorite interview question. Once you start pressing for details, you can tell whether a candidate is lying.

[04:40] Neil likes to show candidates his website and ask what they would do to fix any issues.

[05:05] This is a great way to see if they can think on their feet or improve upon anything. It shows you if they know what they are talking about.

[05:41] That’s all for today!

[05:43] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Marketers Are Full of Shit | Ep. #621