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The Speed of Culture Podcast
Timeless Meets Timely: Coca-Cola's Creative Vision with Islam ElDessouky, Global VP of Creative Strategy and Content
Nov 26, 2024
30:13
In this episode of The Speed of Culture, Matt Britton speaks with Islam ElDessouky, Global VP of Creative Strategy and Content at Coca-Cola. Islam reveals how the brand balances timeless values with fresh perspectives, leverages technology in modern marketing, and strengthens its global impact through its iconic Olympic partnership.
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