Brainfood for Real Estate Video Creation & Distribution | This Week in Marketing
Feb 14, 2024
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Learn practical tips for real estate video creation, content ideation, and distribution. Discover strategies for optimizing Google business profiles and local SEO for higher search rankings. Explore the effectiveness of different types of videos in real estate marketing and the importance of aligning content with locals' interests. Find out how to become known as a real estate agent, run niche Facebook ad campaigns, and geo-target specific areas for seller leads. Understand the significance of creating vertical content for platforms like Instagram reels, TikTok, and YouTube shorts in the real estate industry.
Optimizing Google business profile and website SEO can enhance online visibility and attract potential sellers.
Utilizing niche Facebook ad campaigns and other paid advertising channels can effectively generate seller leads and engage with the target audience.
Deep dives
Front-load your marketing in 2024
To stay ahead in the market, it is crucial to prioritize your marketing efforts. The current market shows signs of momentum with interest rate relaxation, creating a favorable environment for buyers and sellers. To position yourself as the top agent in your marketplace, front-load your marketing in 2024. One effective strategy is to optimize your Google business profile and improve your website's SEO. Utilizing local SEO and SEM techniques can help you get discovered by potential sellers in your area. Additionally, consider running local services ads on Google to further enhance your visibility. This will ensure that your online presence stands out among your competitors.
Harness the power of niche Facebook ad campaigns
Niche Facebook ad campaigns can be highly effective in generating seller leads. By targeting specific audiences in your local marketplace with enticing offers, you can capture the attention of potential sellers. Run ads that provide valuable resources such as guides on buying and selling simultaneously, lists of single-level homes, or information on new construction. Utilize Facebook's custom audience feature to upload contact data and reach your target audience directly. Make the most of other geographically targeted ad platforms like Google, YouTube, LinkedIn, TikTok, and the Google Display Network. By strategically utilizing these paid advertising channels, you can effectively reach and engage with potential sellers in your market.
Optimize your video marketing efforts
Video marketing continues to be a powerful tool for real estate agents. Leveraging platforms like Instagram reels, TikTok, and YouTube shorts can help you connect with your audience and showcase your expertise. Property tours, informational videos, and localized videos are all effective types of content to create. Focus on adding value to your viewers by highlighting local businesses, amenities, and sharing market insights. Utilize AI tools like Auto and Adobe Enhance to improve the quality of your videos, enhancing both visual and audio aspects. Embrace vertical video formats and consistently produce engaging content on social media platforms to strengthen your brand and attract potential sellers.
Run targeted YouTube ads for listing attraction
Running YouTube ads is a highly effective way to position yourself as a knowledgeable agent and attract listing opportunities. You can upload videos to your channel and promote them to your local market via YouTube Studio or the Google Ads Console. The ad content should focus on providing market updates to answer the question, 'How's the market?' Consistency is key, so aim to release new market update videos each month and target a specific geographical area. You can even include an audience overlay to target homeowners in your desired location. By allocating a modest budget and running these ads consistently, you can establish yourself as the go-to agent in your community, generating inquiries and listings.
Jason Pantana is the go-to coach for real estate video creation and content strategy.
Over the last two years on This Week in Marketing, he’s released some of the most groundbreaking tactics for agents to reap extraordinary results from their real estate video creation. But with such a wealth of content, it’s easy to have missed some of his most practical tips.
For this episode of This Week in Marketing, we’re sharing some highlight clips from the past year centered on the best tips for real estate video creation, content ideation, and distribution.
Watch or listen right here, then let us know in the comments which tip you’re going to put into action!
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