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The Tom Ferry Podcast Experience

Brainfood for Real Estate Video Creation & Distribution | This Week in Marketing

Feb 14, 2024
Learn practical tips for real estate video creation, content ideation, and distribution. Discover strategies for optimizing Google business profiles and local SEO for higher search rankings. Explore the effectiveness of different types of videos in real estate marketing and the importance of aligning content with locals' interests. Find out how to become known as a real estate agent, run niche Facebook ad campaigns, and geo-target specific areas for seller leads. Understand the significance of creating vertical content for platforms like Instagram reels, TikTok, and YouTube shorts in the real estate industry.
28:54

Podcast summary created with Snipd AI

Quick takeaways

  • Optimizing Google business profile and website SEO can enhance online visibility and attract potential sellers.
  • Utilizing niche Facebook ad campaigns and other paid advertising channels can effectively generate seller leads and engage with the target audience.

Deep dives

Front-load your marketing in 2024

To stay ahead in the market, it is crucial to prioritize your marketing efforts. The current market shows signs of momentum with interest rate relaxation, creating a favorable environment for buyers and sellers. To position yourself as the top agent in your marketplace, front-load your marketing in 2024. One effective strategy is to optimize your Google business profile and improve your website's SEO. Utilizing local SEO and SEM techniques can help you get discovered by potential sellers in your area. Additionally, consider running local services ads on Google to further enhance your visibility. This will ensure that your online presence stands out among your competitors.

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