Today, I'm joined by Ross Mackay, founder and CEO of Cadence.
Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders.
In this episode, we discuss building a brand that's bigger than the product itself.
We also cover:
- Shaping a lifestyle brand with strategic collabs
- Decision-making frameworks for high-performing teams
- Creating content to document the entrepreneurial journey
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Cadence Website: https://usecadence.com/
Cadence IG: https://www.instagram.com/usecadence/
YouTube: https://www.youtube.com/@RossMackay1
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
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Chapters:
(00:00) Introduction
(01:15) Ross's background and entrepreneurial journey
(03:50) The transition from Daring Foods to Cadence
(05:10) Differentiating in a crowded supplement market
(08:35) Building authentic brand content and community
(11:10) Strategic collaboration approach and tiered partnerships
(14:15) The momentum behind Cadence's rapid growth
(16:30) Decision-making frameworks for a high-performing team
(20:50) Creating lifestyle products vs just supplements
(23:50) Cadence's product system: Core, Race, and Recover
(27:25) Product roadmap and upcoming innovations
(32:35) The cultural rise of running and endurance sports
(35:15) Personal athletic goals vs. product development
(37:50) Balancing entrepreneurship with new fatherhood
(41:00) Conclusion
