Explore how Gobundance balances growth and exclusivity, focusing on champion level events, micro tribes, and strategic partnerships. Learn how they maintain an intimate community atmosphere while expanding and attracting new members.
GoBundance emphasizes maintaining exclusivity while welcoming new members to preserve intimacy.
The organization utilizes micro-tribes and strategic partnerships to enhance member experiences and offer exclusive opportunities.
Deep dives
Expansion of Events for Intimacy
In 2022, GoBundance is doubling its annual events from two to four, aiming for a more regional approach to maintain intimacy. The goal is to keep events smaller with 200-250 participants, focusing on quality interaction and networking. Events like the recent Winter Mastermind in Park City and upcoming gatherings in Miami, Detroit, and Dallas offer a platform for speakers, networking, and adventure.
Champion Division's Exclusive Events
Champion level members in GoBundance have access to quarterly events in addition to the larger gatherings. With qualifiers of five million net worth or one million annual income, these events provide a more exclusive setting for about 150 members in the Champion division. The upcoming exclusive events, like the one in Idaho, offer a more intimate setting for in-depth discussions and interactions.
Intimacy through Micro-Tribes and Partnerships
GoBundance fosters intimacy through micro-tribes, small member-led groups focusing on niche interests like Bitcoin, multifamily investing, and more. These micro-tribes offer opportunities for in-depth discussions, activities, and connections on specific topics. Strategic partnerships with American Airlines, West Point for leadership training, and Spartan Race enhance the membership experience, providing exclusive discounts and specialized training to align with the tribe's values and goals.
00:35 - Introduction 01:33 - Keeping the core of exclusivity 02:57 - How do we grow and maintain 05:14 - Champion level events for champion members 10:02 - What micro tribes are 12:13 - Strategic partnerships 16:04 - Keeping the core of exclusivity
Quotes:
“Bringing new people in has so much value, but for those people and for those of us like myself who have been around awhile, we also want to maintain that intimacy. We want to maintain that exclusivity.” - Jamie Gruber