Vice President Harris's Campaign Strategy

Vice President Harris aimed to connect with voters from diverse backgrounds by speaking from a symbolic location linked to the January 6th Capitol events. Her speech focused on uniting people who may disagree on certain issues but agree on the importance of democracy and the Constitution. By addressing themes of division, she presented her vision for America as one that moves past chaos and mutual distrust. Harris strategically targeted undecided and unmotivated voters, appealing to Republicans and independents disillusioned with Trump while also sharing her personal story and policy proposals.