DTC Podcast
Ep 373: Red, Pink, and Purple Season - The Art of Valentines Day Advertising | AKNF
Jan 26, 2024
Explore the world of Valentine's Day marketing with insights on color psychology, express shipping, emotional appeals, and self-love themes. Discover innovative strategies used by ecommerce brands, including user-generated content and evergreen ads. Adapt marketing strategies in economic downturns and capitalize on the trend of self-treating for Valentine's Day. Learn effective strategies for pairing new messaging with different audiences, adding pink to campaigns, and trying new promotional tactics.
22:16
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Quick takeaways
- Offering express shipping as a promotional offer can be highly effective in driving conversions and pushing customers to make a purchase.
- Brands have been successful in promoting the idea of treating oneself and capitalizing on this trend by crafting messages that encourage consumers to pamper themselves and enjoy the holiday, regardless of whether they have a Valentine or not.
Deep dives
Valentine's Day as a Prominent Gifting Opportunity
Valentine's Day presents a significant opportunity for businesses to increase their ad spend and boost their budgets. It is a prime time to capitalize on the learnings from the previous holiday season, such as Black Friday, and apply them to the Valentine's Day period. Offering express shipping as a promotional offer can be highly effective in driving conversions and pushing customers to make a purchase. Testing for Valentine's Day has been fruitful so far, with early results showing promising outcomes.
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