Business Wars Blackberry vs iPhone | The Smartphone Generation | 5
Nov 29, 2021
Nilay Patel, Editor-in-Chief at The Verge and host of the Decoder podcast, joins to unpack the epic rivalry between BlackBerry and the iPhone. He dives into how BlackBerry dominated the business market before the iPhone transformed smartphones into essential tools for everyday life. Patel highlights the innovations of the iPhone, like the App Store and capacitive touchscreen, which reshaped user expectations and led to widespread smartphone adoption. The discussion touches on the emotional ties users now have with their devices and the future of smartphone competition.
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BlackBerry's Target Audience
- BlackBerry focused on business people.
- They partnered with carriers and provided services like BBM.
iPhone's Initial Challenges
- The initial iPhone wasn't very successful due to its high cost and limited availability.
- It was only available on AT&T and was quite expensive.
iPhone's Innovations
- Steve Jobs showcased the iPhone's innovative features like the multi-touch capacitive touchscreen.
- This contrasted with existing phones' plastic keyboards and resistive touchscreens.