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Driving SaaS Growth with B2B Marketing
Apr 28, 2023
Amrita Mathur, VP of marketing at Superside, shares insights on driving SaaS growth with B2B marketing. Topics include building marketing strategies from early stages, customer development, content marketing strategies for startup growth, optimizing productivity through energy management, and navigating the shift to tech and data-driven marketing.
54:43
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Quick takeaways
- Launching a company before a defined product with beta testing phase data.
- Thorough customer interviews to drive product development and marketing strategies.
Deep dives
Understanding the Early Days at SuperSIDE
Amrita Mather's journey as the first marketer at SuperSIDE involved launching the company before a defined product existed. With a beta testing phase yielding essential data, she navigated the challenge of identifying the right buyers and shaping the product for SuperSIDE, a design services platform offering subscription-based design plans to cater to diverse user needs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode