Ahead of the Game Driving SaaS Growth with B2B Marketing
5 snips
Apr 28, 2023 Amrita Mathur, VP of marketing at Superside, shares insights on driving SaaS growth with B2B marketing. Topics include building marketing strategies from early stages, customer development, content marketing strategies for startup growth, optimizing productivity through energy management, and navigating the shift to tech and data-driven marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Marketing Strategies and Customer Development
02:05 • 21min
Navigating Marketing Spend Attribution and Launching a Marketing Tool with Grassroots Strategies
23:12 • 3min
Effective Content Marketing Strategies and Startup Growth Paths
25:53 • 7min
Optimizing Productivity through Energy Management
33:18 • 15min
Exploring the Shift to Tech and Data-Driven Marketing
48:11 • 2min
Tips for Launching a Software Product
49:52 • 5min