We Have A Meeting Meet The Genius Who Made Diary of a CEO Go Viral - Anthony Smith
In this episode of We Have A Meeting, we're joined by Anthony Smith — Executive Producer of The Diary of a CEO — to uncover the behind-the-scenes strategies that turned the podcast into one of the most powerful media brands in the world.
Anthony lifts the lid on what it takes to scale a podcast into a global phenomenon, from mastering storytelling and building emotional connection to creating viral moments that cut through the noise. With experience producing some of the most talked-about episodes in business podcasting, he shares lessons that every founder, marketer, and creator can apply.
Whether you're building a podcast, scaling a brand, or looking to understand how Diary of a CEO became a cultural force, this is an episode you won’t want to miss.
⏱️ Topics Covered:
How Diary of a CEO grew from a small idea to a global brand
The psychology behind creating addictive, shareable content
Why emotional storytelling outperforms traditional marketing
What it takes to build trust and authority in a crowded space
The behind-the-scenes systems and processes powering a top podcast
Lessons every entrepreneur can steal from one of the UK’s biggest shows
🔗 Connect with Anthony Smith - https://www.linkedin.com/in/antsmith93/
#AnthonySmith #DiaryOfACEO #Podcasting #BrandBuilding #ContentStrategy #StorytellingInMarketing #WeHaveAMeetingPodcast #CreatorEconomy #StartupGrowth
Chapters
- 00:00:00 Introduction and Guest Welcome
- 00:01:15 The Power of Storytelling and Psychology
- 00:03:05 Budget, Stigma, and the Reality of Video Production
- 00:07:20 Emotions, Decision-Making, and Marketing
- 00:19:11 Data vs. Gut: Crafting Successful Trailers
- 00:28:42 Understanding and Engaging Your Audience
- 00:40:36 AI in Editing: Friend or Foe?
- 00:49:27 Challenges and Ethics of AI in Creativity
- 00:57:44 Behind the Scenes: Trailer Production Process
- 01:03:59 Working with Steven Bartlett and the 1% Rule
- 01:14:28 Looking Ahead: Growth, Learning, and Advice
- 01:17:05 Outro and Where to Find Anthony