Raj Shamani's Figuring Out Dirty Reality Of Nutrients & Supplements Industry In India | Ft Mihir Gadani | Raj Shamani FO 143
Nov 25, 2023
Mihir Gadani, co-founder of Oziva, discusses personal care brands, science-based vs pseudoscience-based products, and the shocking truths about supplements. They also talk about the challenges of starting Oziva, repeat rate in the industry, and the importance of education in nutrition.
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High Repeat Rate Signals Real Product Value
- OZiva achieved a ~60% repeat purchase rate which Mihir calls a gold standard in the category.
- Repeat purchase shows customers see sustained product value beyond launch hype.
Add Nutrition And Financial Education
- Teach nutrition and financial discipline in schools to reduce lifestyle problems later.
- Implementing basic nutrition education would prevent many health issues, says Mihir.
Pivot From Fitness App To Nutrition Brand
- Mihir Gadani started OZiva from a fitness coaching pivot after building a widely downloaded free fitness app and collecting consultation data.
- That user data revealed product gaps and triggered a pivot into nutrition products in 2013–2014.