Effective communication forms the base of every business organization, new or old, big or small. It can positively change the attitudes and behavior of the employees and other stakeholders. However, inefficient communication can lead to unwanted outcomes as the employees if not understood well, may not perform efficiently. The stakeholders might lose trust, and everything might come crumbling down.
In today's episode of TBCY, we have with us Dr. JJ Peterson, Head, StoryBrand, which is involved in aiding businesses by preparing strategic communication plans, tools, and measures.
About JJ Peterson
- Dr. JJ Peterson is the Head of the StoryBrand.
- He has spent the last 20 years practicing and teaching communication theory.
The Brand Called You