Idea to Startup Testing a Healthcare Startup Idea Live On The Pod, Part 1
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Aug 28, 2024 A listener's healthcare startup idea is explored live, tackling key changes in the industry. The discussion dives into the 90% Wrong Principle, emphasizing how most initial assumptions are often incorrect. The importance of storytelling and understanding customer needs is highlighted for refining ideas. They'll also explore the growing trend of concierge medicine and how to support frustrated healthcare professionals seeking new practice models. It's an engaging start to a practical journey in entrepreneurship.
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People Decide by Story, Not Numbers
- Most consumers make decisions based on stories, not just numbers or data.
- Your marketing must fit the customer's current story to be effective, or they will ignore your offer.
Embrace 90% Wrong Assumptions
- Embrace being 90% wrong about your startup assumptions initially.
- Quickly test assumptions with customers to find the 10% that will anchor your business.
Dave's Health Tech Career Shift
- Dave, an anesthesiologist, wants to leave medicine for health tech but fears uncertainty and risk.
- His story exposes core startup assumptions about skill transfer and willingness to change careers.