My Amazon Guy Are SKUs Case Sensitive in Seller Central? YES (FBA Data Tutorial)
I couldn't agree more with keeping SKUs all CAPs. The last thing anyone ever thinks about when cross-referencing SKUs in Google Sheets/Excel is if the formulas they're using are case sensitive (some are, some aren't).
Also, Seller Central searches ARE case sensitive, so you would never know you had two SKUs with the same name in different caps by searching by the SKU, lol.
Sooo unnecessarily messy. All CAPS SKUs for the win. :100:
00:00 SKUs are case-sensitive
00:25 Why recommend ALL CAPS on SKUs
00:53 Come up with SKU naming convention
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