Scrum Master Toolbox Podcast: Agile storytelling from the trenches

From Tasks to Outcomes, An Agile Cultural Transformation Story | Chrissy Fleming

Feb 5, 2025
Chrissy Fleming, an Associate Principal in Business Agility with Turnberry Solutions, shares her journey of transforming a sales-oriented team into an outcome-focused powerhouse. She highlights the importance of partnering with tech leaders and utilizing OKRs to spark meaningful conversations about goals. With initiatives like Demo Days and team 'houses,' Chrissy discusses how to cultivate ownership and pride within teams. She also emphasizes the role of a supportive culture in enhancing collaboration and motivation, creating a vibrant workplace.
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ANECDOTE

From Tasks to Outcomes

  • Chrissy Fleming helped transform a sales-led organization to be more outcome-oriented by implementing OKRs and creating team "houses."
  • This fostered meaningful conversations about goals and gave teams ownership of their future, leading to outstanding results.
ADVICE

Focus on Outcomes

  • Facilitate conversations about objectives and key results to shift focus from tasks to outcomes.
  • Use OKRs or similar frameworks to spark discussions, even if the initial implementation is imperfect.
ANECDOTE

Celebrate Progress

  • Chrissy Fleming used Demo Days with a celebratory atmosphere, including snacks and music, to mark a cultural shift.
  • Inviting the executive team reinforced the importance of celebrating progress and learning.
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